The Magic Power Of Chicken Breast Cutlet

Brand Identity, Editorial Design, Motion Design, AI Prompting

Instructor: Andrea Trabucco-Campos
School of Visual Arts, 2024

Credit

Images and video footages from Judd Foundation and David Zwirner Gallery

Gallery video is prompted with Kling AI.

The Magic Power Of Chicken Breast Cutlet

Transform the Everyday into the Extraordinary.
Power up ordinary, live cinematically.

Life as a design student at SVA is tough—especially when trying to hit the gym five days a week! With such a packed schedule, meal prepping feels nearly impossible. Enter (drumroll, please): Whole Foods Market breaded chicken breasts—my ultimate lifesaver for quick and nutritious meals.

This zine takes a cinematic and dramatic approach to celebrating these heroic chicken cutlets, illustrating how they fuel daily life through a series of relatable, everyday scenes. Using Midjourney AI, I generated a cohesive set of images with a consistent art direction and visual style. Based on these visuals, I designed an accordion-style zine to bring the concept to life.

Siddhartha

editorial design, book design